1. FC Köln
corporate design and umbrella brand concept
The football club with a long tradition has been given the name of an "elevator club" due to 5 descents and 5 ascents. After 25 years without any national success – not to speak of the international activities – the structure of the club has been altered thoroughly.
This change should also be reflected on the club’s corporate design. In a sportive competition and with our partner network BrandedVision we beat the other pitch participants. Umbrella and sub brands have been conceived and specified from the very basis.
In a several month lasting process the club has been completely rebranded. The Bundesliga level regained in a sportive way is represented visually in its professional visual appearance.
The modular corporate design kit offers a creative freeplay area including a high degree of recognition and guarantees an effective teamwork of the external and in-house design department.